Progressive Is Anti-friendship

This motorcycle insurance print campaign began with the extremely breakthrough #disruptive insight:

Riding a motorcycle is fun.

Did you know that? Bet you didn’t!

In fact they’re so fun that whenever a biker is at a social obligation, all they’re thinking about is leaving on their motorcycle.

So here’s a print campaign with a few of our least favorite social outings. And a reminder to protect your motorcycle so you can get away from them.