New Gym Taps Into People’s “Cute Aggression,” Scares Neighborhood Cats

XDORABLE, a new gym opening in Richmond, motivates people by tapping into their cute aggression, the aggression you feel when you see something cute. The gym gets you pumped up by showing you videos of cute kittens while you work out.

As a kitty cat, I’m scared for my life. All nine of ‘em. Peep the gym’s ad below. So many offensive statements. Horrifying.